J. Cole's New Single with a YouTube “type beat”
Your favorite rapper would never.
ENTERTAINMENTMUSIC
Surprise releases are a big deal in the music industry. Whether songs or full albums. Hell, nowadays, just a snippet is enough to get panties wet and grown men in their feelings. Fans of some of the biggest artists will always make it a mission to turn any informal release into the news of the year. This seemed to happen to North Carolina artist J. Cole just as this year was getting out of hand.


After the drop, the song was met with a barrage of praise and awe. Fans were taken aback by the reality that someone as big as Cole actually used a then largely unknown producer's beat for a song. And a YouTube producer at that! (No disrespect)
After laying it down, Cole wasn't gonna let some straight-up fire go unnoticed. So, he gave Bvtman permission to share the song with the world as his way of showing appreciation for him and other producers trying to make it, hence the cover art of the text message he sent.











